The global family business: Challenges and drivers for cross-border growth
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¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
Globalization has become an imperative and is no longer avoidable as a strategic choice for family businesses. However, globalization strategies are far from the norm among small and medium-sized family enterprises. This article reviews the main drivers for globalization, highlights the distinct characteristics of family businesses that may enhance or constrain their global expansion, and provides a framework for strategically evaluating business capabilities and global market opportunities.
【書誌情報】
ページ数:9ページ
サイズ:A4
商品番号:HBSP-BH474
発行日:2012/5/15
登録日:2012/6/20