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The global family business: Challenges and drivers for cross-border growth

通常価格 ¥1,144 JPY
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Globalization has become an imperative and is no longer avoidable as a strategic choice for family businesses. However, globalization strategies are far from the norm among small and medium-sized family enterprises. This article reviews the main drivers for globalization, highlights the distinct characteristics of family businesses that may enhance or constrain their global expansion, and provides a framework for strategically evaluating business capabilities and global market opportunities.

【書誌情報】

ページ数:9ページ

サイズ:A4

商品番号:HBSP-BH474

発行日:2012/5/15

登録日:2012/6/20

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