How do you get your organization to start using social technologies to become more innovative and productive? Where and with whom should you begin? We interviewed over 70 managers across 30 companies and found that the most successful firms employ one of three jumpstart strategies, depending on the organization's mission, work processes, culture, and industry. Some start at the bottom of the organization, finding and enabling young experimenters' to use social technologies to enhance their individual productivity. Others start in the middle, finding and helping corporate entrepreneurs' in middle management to use social technologies to improve collaboration on teams and projects. Others begin at the top, finding enlightened executives' who are open to new technology and the potential of social tools to strengthen their organizational culture. We combine our research with concepts from change management, technology adoption, and social networks to suggest ways managers can best introduce social collaboration tools into their organizations.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-BH606

発行日：2014/5/15

登録日：2014/5/28