Although it is well accepted that corporate communication has a direct impact on corporate reputation, little is known about the link between firms' social media communication strategies and the formation of firms' reputations in an online environment. This article contributes to this body of knowledge by studying the impact of social media communication strategies on firms' reputations. The setting for our study is the hotel industry. The results offer insights regarding the challenges of developing online communication strategies that affect corporate reputation.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-BH640

発行日：2014/11/15

登録日：2014/12/11