商品情報にスキップ
1 2

The Real-time Power of Twitter: Crisis Management and Leadership in an Age of Social Media

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

This article focuses on crisis management and leadership by executives, boards, and institutions and applies research on resilience, power, and sensemaking in the analysis of the ousting and subsequent return of a chief executive by the board of directors. Insights are shared on the transparency of information, the power of social media, the role of leaders in a crisis, and the ability of different voices to be heard and exert influence in our social media age. This case study provides a set of recommendations for leadership and crisis management in the contemporary business environment by showing how a crisis can be fueled by social media. Twitter is analyzed as a source of real-time news and information, which can have a significant impact on organizations and their strategies. Furthermore, implications for new executives are highlighted, with a focus on how their initial sensemaking process shapes the ability to respond to a crisis.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-BH658

発行日:2015/3/15

登録日:2015/4/3

1 3