商品情報にスキップ
1 2

Is it all a game? Understanding the principles of gamification

通常価格 ¥1,144 JPY
通常価格 セール価格 ¥1,144 JPY
セール 売り切れ
税込み。
書籍サイズ
ページ数

There is growing interest in how gamification--defined as the application of game design principles in non-gaming contexts--can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles--mechanics, dynamics, and emotions (MDE)--to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportunities.

【書誌情報】

ページ数:10ページ

サイズ:A4

商品番号:HBSP-BH683

発行日:2015/7/15

登録日:2015/8/18

1 3