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Connecting Ethnography to the Business of Innovation

通常価格 ¥1,210 JPY
通常価格 セール価格 ¥1,210 JPY
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This article presents methods to help companies build processes that emphasize consumer ethnography, customer ethnography, and commercialization planning as components for innovation within mature, well-established consumer or industrial markets. It is written for multifunctional innovation teams and senior management toward increasing the success rates of new product innovations.

【書誌情報】

ページ数:13ページ

サイズ:A4

商品番号:HBSP-BH776

発行日:2016/11/15

登録日:2017/1/10

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