Connecting Ethnography to the Business of Innovation
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¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
This article presents methods to help companies build processes that emphasize consumer ethnography, customer ethnography, and commercialization planning as components for innovation within mature, well-established consumer or industrial markets. It is written for multifunctional innovation teams and senior management toward increasing the success rates of new product innovations.
【書誌情報】
ページ数:13ページ
サイズ:A4
商品番号:HBSP-BH776
発行日:2016/11/15
登録日:2017/1/10