The phrase 'sharing economy' has grown to become an umbrella term for a wide range of nonownership forms of consumption activities such as swapping, bartering, trading, renting, sharing, and exchanging. In spite of such a wide spectrum of behaviors, there is limited practical knowledge about how individual sharing economy practices should be managed. Building on a framework that categorizes sharing economy practices based on their detailed characteristics, this article provides extensive recommendations to managers and practitioners. The article argues that each practice is a hybrid of sharing and exchange and provides several recommendations based on the nature of each practice's offering.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-BH789

発行日：2017/1/1

登録日：2017/2/8