The mobile app market, particularly the app game sector, is a multibillion-dollar space. I conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pok mon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, I develop a framework to explicate the success factors of Pok mon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-BH849

発行日：2017/9/15

登録日：2017/12/7