Two discussions about the interaction between data analytics and competitive analysis have been taking place in the past decade: one focusing on micro-level firm capabilities and the other on macro-level industry competitiveness. We seek to integrate the micro- and macro-level analyses via the lenses of firms in agricultural input markets. Agriculture is undergoing a tremendous transformation in the collection and use of data to inform smarter farming decisions. Precision agriculture has brought a heightened degree of competition for input supply firms, forcing greater interactions among friends and foes.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-BH873

発行日：2018/1/15

登録日：2018/2/26