Guilty By Association: The Risk of Crisis Contagion
通常価格
¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
Crisis contagion, or how a crisis spreads from one company to another, has received very little attention from researchers. This is surprising as the negative consequences of crisis contagion can be significant when customers make assumptions of guilt by association. This article focuses on this important issue and describes four risk factors-country of origin, industry, organizational type, and positioning strategy-that increase the likelihood of crisis contagion. Valuable guidance is also provided on whether a company should issue a denial or remain silent if it faces the risk of crisis contagion.
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-BH877
発行日:2018/3/1
登録日:2018/4/12