It is not surprising that managers find it hard to distinguish similar-sounding, IT-based concepts such as augmented reality and virtual reality. To many, all of these constructs mean nearly the same and, as a result, the terms are often used interchangeably. This confusion holds back those eager to explore the different opportunities these new technologies present. This Executive Digest presents six different types of reality and virtual reality-(1) reality, (2) augmented reality, (3) virtual reality, (4) mixed reality, (5) augmented virtuality, and (6) virtuality-as part of our actual reality/virtual reality continuum. We then illustrate their differences using a common example and outline business applications for each type.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-BH921

発行日：2018/9/15

登録日：2018/11/6