Managers of startups and small and medium-sized enterprises (SMEs) tend to view subsidiaries as the preferred international export mode. Yet this type of organization is associated with a high failure rate. Our in-depth interviews with more than 40 managers show that their bias in favor of foreign sales subsidiaries is rooted in unsubstantiated beliefs about control and the superiority of subsidiaries over other export modes. This article details the faulty reasoning that supports these prejudices and proposes a simple method for selecting more profitable and less risky export strategies.

【書誌情報】

ページ数：13ページ

サイズ：A4

商品番号：HBSP-BH963

発行日：2019/3/15

登録日：2019/4/18