Developing and Marketing a Blockbuster Drug: Lessons from Eli Lilly's Experience with Prozac
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In 1987, Eli Lilly began to market Prozac, the first available drug in a new class of psychotropic drugs called selective serotonin reuptake inhibitors (SSRIs). Prozac, and other SSRIs that followed it, revolutionized the treatment of depression and chang
【書誌情報】
ページ数:31ページ
サイズ:A4
商品番号:HBSP-BME6
発行日:2005/2/25
登録日:2007/8/16