This case explores the opportunities and challenges of building a sustainable social enterprise in China. It traces the development in Shenzhen, China, of Shenzhen Xihaner Car Wash Center ("Xihaner Car Wash"), founded in August 2015 by Mr. Jun Cao, the father of a Xihaner child. Cao's goal was to provide gainful employment and continuing care for Xihaners. From the start, he was determined to build a social enterprise that could generate enough profits to become sustainable over the long term and not a charitable organization that relied on donations. With a carefully designed business model, Xihaner Car Wash made good progress in its first two years. Its achievements won the enterprise the Gold Award at the Sixth China Charity Fair on September 24, 2017. Despite these achievements, Xihaner Car Wash still faces many challenges. Cao wonders: "Do we have a sustainable business model for our social enterprise? How can we grow Xihaner Car Wash further to benefit more Xihaners in China?"

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-CB0067

発行日：2019/6/30

登録日：2021/4/14