This case examines a universal question: How can a tech startup (such as an AI or big data startup) address the pain points of traditional vertical industries through technological innovation and create value? Some tech startups set ambitious goals, which demand significant and sustained investments in R&D, but fail to plan for commercial development in order to remain viable: when funding runs out, they go bust. Others aim for low-hanging fruit in more easily accessible markets, at the expense of pursuing their original goal; once engaged on this path, it is extremely difficult to change course and build an iconic name. The issue, then, is how tech startups should strike a balance between "aiming too high" and "taking a faster route." The LinkDoc Technology (hereinafter "LinkDoc") case was compiled as one way to find answers to these questions. The case examines how LinkDoc, specializing in big data and serving the vertical healthcare industry, found its own answers to these issues and, more specifically, how it identified and entered its target market segment, and subsequently found a way to commercialize its technology and create a viable business.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-CB0093

発行日：2020/6/30

登録日：2021/4/14