This case illustrates the dilemma faced by the president of EGA, a Latin American business school, who chooses to innovate and has to make some controversial strategic, organizational and financial decisions. The case focuses on the challenges posed by product innovation, following the Stage-Gate model and describing its phases, from business case preparation, through protocol definition and product architecture, to identifying operation requirements. It explores the difficulties and dilemmas involved in starting and executing an innovation project. CLADEA's case collection

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-CL0003

発行日：2015/6/18

登録日：2017/2/8