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Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?)

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Too often, quality programs fail to improve quality because they concentrate on internal processes that do not affect the customer. This is at least partially due to the alienation of marketing from the quality movement, a situation for which both sides a

【書誌情報】

ページ数:14ページ

サイズ:A4

商品番号:HBSP-CMR043

発行日:1993/4/1

登録日:2007/8/16

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