Building a Brand: The Saturn Story
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¥1,276 JPY
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セール価格
¥1,276 JPY
単価
あたり
Within its first two years, Saturn created one of the strongest automobile brands. This article explains how and why General Motors (GM) was able to accomplish this unique feat. It involved creating a world-class product, developing a team-oriented organi
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-CMR046
発行日:1994/1/1
登録日:2007/8/16