Marketing and Discontinuous Innovation: The Probe and Learn Process
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Companies that compete effectively over the long run in technology-intensive fields exhibit an ability for both continuous (or incremental) innovations and discontinuous (or radical) innovations. The latter, which lead to the creation of entirely new busi
【書誌情報】
ページ数:31ページ
サイズ:A4
商品番号:HBSP-CMR061
発行日:1996/4/1
登録日:2007/8/16
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