Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Effective brand management requires taking a long-term view of marketing decisions. Managing brands for the long run involves reinforcing brands or, if necessary, revitalizing brands. Reinforcing brands involves ensuring innovation in product design, manu
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-CMR150
発行日:1999/4/1
登録日:2007/8/16