Localizing in the Global Village: Local Firms Competing in Global Markets
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Local firms can compete with transnational firms if their actions are firmly based in the local culture, and if they move from local strengths while being equipped with an in-depth understanding of global production and consumption dynamics. Three domains
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-CMR156
発行日:1999/7/1
登録日:2007/8/16
