To Serve or Create?: Strategic Orientations Toward Customers and Innovation
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¥1,342 JPY
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¥1,342 JPY
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This article reviews a central tension in management--the relationship between customers and innovation. It explores the contrast between serving and creating customers and examines the sometimes uneasy relationship between an innovation orientation and a
【書誌情報】
ページ数:23ページ
サイズ:A4
商品番号:HBSP-CMR160
発行日:1999/10/1
登録日:2010/6/15