The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
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¥1,276 JPY
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あたり
The classic brand manager dealt with simple brand structures in part because he or she was faced with a relatively simple environment and simple business strategies. Today the situation is far different. Brand managers now face market fragmentation, chann
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-CMR177
発行日:2000/7/1
登録日:2007/8/16