Store Choice and Shopping Behavior: How Price Format Works
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
This article presents a perceived shopping utility framework for analyzing the impact of retail price format on store choice. Retail price format, in turn, determines three key performance metrics: number of shoppers, number of trips, and average spending
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-CMR192
発行日:2001/1/1
登録日:2007/8/16