Customer Relationship Management: In B2C Markets, Often Less Is More
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Customer relationship management (CRM) is premised on the belief that developing a relationship with customers is the best way to gain their loyalty. It is argued that loyal customers are more profitable than nonloyal customers. Recently, academic researc
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-CMR229
発行日:2002/4/1
登録日:2007/8/16