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Customer Relationship Management: In B2C Markets, Often Less Is More

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Customer relationship management (CRM) is premised on the belief that developing a relationship with customers is the best way to gain their loyalty. It is argued that loyal customers are more profitable than nonloyal customers. Recently, academic researc

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-CMR229

発行日:2002/4/1

登録日:2007/8/16

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