Customer relationship management (CRM) is premised on the belief that developing a relationship with customers is the best way to gain their loyalty. It is argued that loyal customers are more profitable than nonloyal customers. Recently, academic researc

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-CMR229

発行日：2002/4/1

登録日：2007/8/16