Why is it that two firms can use the Internet in the same way (e.g., to reach new customers) and achieve very different outcomes? How can firms better allocate and subsequently leverage the investments they make in Internet technologies? This article show

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-CMR233

発行日：2002/7/1

登録日：2007/8/16