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The Role of Differentiation in Markets Driven by Advertising

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Firms put enormous intellectual and financial resources into creating differentiated products or services for their consumers. However, in many situations, differentiation may not be a profitable strategy. Spells out the conditions under which it is profi

【書誌情報】

ページ数:19ページ

サイズ:A4

商品番号:HBSP-CMR257

発行日:2003/4/1

登録日:2007/8/16

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