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Stealth Marketing: How to Reach Consumers Surreptitiously

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As traditional television advertisements continue to lose their effectiveness, brand managers are being more pressured to think creatively by going undercover to reach consumers surreptitiously. To capture the attention of jaded, fickle consumers, they ar

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-CMR288

発行日:2004/8/1

登録日:2007/8/16

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