The Three Faces of Consumer Promotions
通常価格
¥1,342 JPY
通常価格
セール価格
¥1,342 JPY
単価
あたり
Sales promotions targeted at consumers (e.g., coupons, sweepstakes, free offers) are becoming a large and growing part of marketing budgets worldwide. Presents a framework that examines the effect of managerially controllable actions--specifically, design
【書誌情報】
ページ数:24ページ
サイズ:A4
商品番号:HBSP-CMR289
発行日:2004/8/1
登録日:2007/8/16