Valuing the Cause Marketing Relationship
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¥1,342 JPY
単価
あたり
Cause marketing involves a "cause-linked" promotion of a commercial product, with some part of that product's revenues being donated to the nonprofit engaged in that cause. Traditionally, the needs of the for-profit firm have for the most part initiated a
【書誌情報】
ページ数:21ページ
サイズ:A4
商品番号:HBSP-CMR297
発行日:2004/11/1
登録日:2007/8/16