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Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries

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Corporate social responsibility has major implications for pricing decisions in some markets. An extreme case is the pricing of life-saving drugs in developing countries; industry critics have pointed to price as an obstacle to treatment and a factor in t

【書誌情報】

ページ数:29ページ

サイズ:A4

商品番号:HBSP-CMR300

発行日:2004/11/1

登録日:2007/8/16

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