Socially Responsible Pricing: Lessons from the Pricing of AIDS Drugs in Developing Countries
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Corporate social responsibility has major implications for pricing decisions in some markets. An extreme case is the pricing of life-saving drugs in developing countries; industry critics have pointed to price as an obstacle to treatment and a factor in t
【書誌情報】
ページ数:29ページ
サイズ:A4
商品番号:HBSP-CMR300
発行日:2004/11/1
登録日:2007/8/16
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