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Consuming Technology: Why Marketers Sometimes Get It Wrong

通常価格 ¥1,276 JPY
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Marketing tends to view technology as a means to meeting customer needs and desires. This view has led some marketers to focus perhaps too exclusively on the customer to the detriment of a deep understanding of technology and its interaction with society.

【書誌情報】

ページ数:20ページ

サイズ:A4

商品番号:HBSP-CMR327

発行日:2005/11/1

登録日:2007/8/16

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