Consuming Technology: Why Marketers Sometimes Get It Wrong
通常価格
¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
Marketing tends to view technology as a means to meeting customer needs and desires. This view has led some marketers to focus perhaps too exclusively on the customer to the detriment of a deep understanding of technology and its interaction with society.
【書誌情報】
ページ数:20ページ
サイズ:A4
商品番号:HBSP-CMR327
発行日:2005/11/1
登録日:2007/8/16