New product innovation is a strategic business activity that involves significant financial resources and managerial attention. Most new product launches fail because existing methods are unable to forecast their commercial success accurately. Describes a market-based method to address this gap. This method capitalizes on the power of the "wisdom of crowds" by allowing people to interact in organized markets governed by well defined rules. These markets motivate people to share information freely through a price discovery process. Prediction markets seek information aggregation from a large group of diverse individuals by encouraging active participation. Demonstrates the power of the markets with real application examples from a wide variety of industries.

【書誌情報】

ページ数：16ページ

サイズ：A4

商品番号：HBSP-CMR382

発行日：2007/11/1

登録日：2010/3/10