Ad Lib: When Customers Create the Ad
通常価格
¥1,408 JPY
通常価格
セール価格
¥1,408 JPY
単価
あたり
Consumers are now generating, rather than merely consuming advertising. The consequences for brands, marketers, and senior executives are significant. Advertising was traditionally generated by, or on behalf of, the firm and broadcast to relatively passiv
【書誌情報】
ページ数:26ページ
サイズ:A4
商品番号:HBSP-CMR401
発行日:2008/8/1
登録日:2008/10/3