A number of small enterprises are affected-often in dramatic ways-by the increasing presence of MNCs in their home markets. Small enterprise often find themselves facing a very difficult set of choices as they consider whether and how they should engage with the MNCs. This article critically evaluates the strategies smaller enterprises are adopting in a globalizing world. The most effective strategy for globalization is through partnerships with local MNC subsidiaries-in their own backyard-which can then be leveraged to generate opportunities on a global scale. This analysis particularly emphasizes the need for small enterprises to use to their advantage the points of difference (i.e., asymmetry) between them and the MNCs with whom they partner.

【書誌情報】

ページ数：20ページ

サイズ：A4

商品番号：HBSP-CMR408

発行日：2008/11/1

登録日：2010/9/7