Ambient Communication: How to Engage Consumers in Urban Touch-Points
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¥1,276 JPY
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¥1,276 JPY
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あたり
This article examines the concept of ambient communication, its evolution, basic categories, and experiential marketing principles. It explores the variety of heterogeneous out-of-home communication tools, whose diversity and innovativeness have so far re
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-CMR457
発行日:2010/5/1
登録日:2010/6/24