This article introduces a framework that helps to assimilate intellectual propertymanagement activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-CMR547

発行日：2013/8/1

登録日：2013/8/22