Value Articulation: A Framework for the Strategic Management of Intellectual Property
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
単価
あたり
This article introduces a framework that helps to assimilate intellectual propertymanagement activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.
【書誌情報】
ページ数:19ページ
サイズ:A4
商品番号:HBSP-CMR547
発行日:2013/8/1
登録日:2013/8/22