Traditional sources of sustainable competitive advantage are very rare in today s heterogeneous and hypercompetitive global business environment. This article identifies and illustrates three dynamic capabilities sensing local opportunities, enacting global complementarities, and appropriating local value by which MNEs are able to operate successfully across emerging and established markets. For MNEs in these markets, strategic agility is a meta-capability that enables them to create and deploy these three capabilities in a dynamic balance over time. Doing so demands embracing the tensions between these capabilities effectively.

【書誌情報】

ページ数：26ページ

サイズ：A4

商品番号：HBSP-CMR565

発行日：2014/5/30

登録日：2014/7/14