Technology has transformed individuals from mere consumers of products to empowered participants in value co-creation. While numerous firms experiment with involving a crowd in value creation, few companies turn crowdsourcing projects into thriving platforms with a powerful business model. To address this challenge, this article analyzes successful platforms to identify patterns of effective crowdsourcing-based business models. The results provide guidance for managers who need to create new (or adapt existing) business models.

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-CMR601

発行日：2015/9/1

登録日：2015/10/22