This article is provided by the California Management Review. Innovative companies are building their business upon the participation of crowds. These crowdsourcing business models are powerful because they are scalable. By encouraging external innovators to contribute to value creation, crowdsourcing innovation platforms have the capability to grow significantly in size and revenue without equally increasing its costs. However, quickly and sustainably scaling crowdsourcing platforms is a daunting challenge. This article considers more than 20 leading crowdsourcing ventures to identify scaling challenges and strategies. The resulting framework presents scaling paths for managers of crowdsourcing ventures as well as executives of traditional companies who seek to build scalable crowdsourcing platforms.

【書誌情報】

ページ数：24ページ

サイズ：A4

商品番号：HBSP-CMR673

発行日：2018/2/1

登録日：2018/4/26