This article is provided by the California Management Review. How do incumbent firms respond over time to a potentially disruptive technology? This article documents the strategies of 12 large pharmaceutical firms over 25 years as they addressed the opportunity/threat of biotechnology. All showed awareness of biotechnology's potential, but their response profiles varied dramatically in terms of timing (early/late) and focus (external/internal). Late movers mostly made large acquisitions to "catch up," but early movers maintained their lead in terms of biotechnology-based drug sales and profitability, and those with a more "open" response profile performed better. This response involves a three-step process: building awareness (sensing), building capability (responding), and building commitment (scaling).

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-CMR688

発行日：2018/8/1

登録日：2018/10/3