Following a successful split-off of Conoco in 1999, management at DuPont engaged in a decade-long challenge to reposition the company from a mature worldwide petrochemical firm to a leader in biotechnology. In 2010, president and CEO Ellen Kullman considered how to structure her organization and how to position DuPont for future growth. In this case, students consider Dupont's six business segments at this point in time - agriculture and nutrition, electronics and communications, performance chemicals, performance coatings, performance materials, and safety and protection - and how to evolve a strategy that would create the most value for the company and for its investors.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-CU127

発行日：2012/1/5

登録日：2015/7/23