Companies have long struggled to get a handle on how consumers feel about brands and products in real time. Perceptual maps are often use to help visualize a product 's relationship to other products in the competitive arena, but the data referenced to build perceptual maps is often expensive to obtain or incomplete. This case introduces students to a new tool that mines and aggregates social media to support the development of more meaningful perceptual maps.

【書誌情報】

ページ数：7ページ

サイズ：A4

商品番号：HBSP-CU136

発行日：2014/8/26

登録日：2015/7/23