For investment bankers, consultants, and entrepreneurs, valuing branded businesses as accurately as possible is of critical importance. This case introduces a new approach to valuing branded businesses, one that incorporates public perception of brand characteristics. This case reviews traditional methods of valuation and walks students through the new approach, using Hewlett-Packard as an example.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-CU139

発行日：2010/3/21

登録日：2015/7/23