In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. Two decades later, Sonance is at a turning point. In an attempt to benefit from the soaring housing market, company management shifted its focus from high-end custom-installation dealers to production housing developers and mass-market consumers. While growth accelerated, Sonance's relationship with the high-end audio dealers and its market share began to deteriorate. The new management team needs to determine the best strategy for the future.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-CU140

発行日：2010/8/22

登録日：2015/7/23