This case draws on the methodologies described in Inside the Box: A Proven System of Creativity for Breakthrough Results, by Drew Boyd and Jacob Goldenberg, to distill the key aspects of the subtraction template as a means to encourage new product innovation. The subtraction template, as defined in the case, is a process guided by the notion that "less is sometimes more" and that value can be created by eliminating aspects of a product and reimagining the result for a new audience or new use. The case outlines the steps to follow when applying the subtraction template in business settings and includes a student exercise for classroom use.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-CU178

発行日：2016/9/14

登録日：2017/8/8