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Revitalizing Cumulus Media

通常価格 ¥1,540 JPY
通常価格 セール価格 ¥1,540 JPY
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In July 2017 Cumulus Media, owner of a nationwide network of 447 radio stations and a syndicated content provider to another 8,200 radio stations, was carrying over $2 billion of debt due to recent acquisitions and shifts in the radio broadcasting industry. Operating cash flow had shrunk by about a third for the 12 months ending March 31, 2017 versus the same period in 2016, following an additional two years of significant declines. Led by Mary Berner, an experienced media executive, Cumulus had established programs to improve employee satisfaction, attempted to refinance Cumulus's term loan, and revamped the company's sales strategy. But at the end of June 2017, it was not clear whether Berner's efforts would be enough to turn Cumulus around.

【書誌情報】

ページ数:36ページ

サイズ:A4

商品番号:HBSP-CU192

発行日:2017/8/28

登録日:2020/10/19

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