In February 2018 New York-based coworking company WeWork was valued at approximately $20 billion, making it the fourth-most-valuable start-up in the U.S., behind only Uber, Airbnb, and SpaceX. WeWork had experienced explosive growth since its 2010 founding, however it was revealed, during a private bond offering in mid-2018, that the company had posted a net loss for 2017 of $884 million. WeWork's founders insisted that the company's reliance on innovative technology-along with its mission to "create a world where people make a life, not just a living"- would secure its future success. This case outlines WeWork's business model and growth strategy and asks students to consider whether its market position is unique and defensible-and whether or not its valuation is overstated.

【書誌情報】

ページ数：32ページ

サイズ：A4

商品番号：HBSP-CU211

発行日：2018/5/21

登録日：2018/11/27