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Maersk Shipping: Is the Price Right?

通常価格 ¥1,342 JPY
通常価格 セール価格 ¥1,342 JPY
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The Ciber Case Series: In early 2012 in the wake of economic uncertainty and industry-wide losses, shipping industry giant Maersk Lines deliberated about its future pricing strategy. Should it continue a strategy of aggressive price cutting as has often worked to its advantage in the past? Or should it consider raising prices for its services despite a weak demand and strong competition?

【書誌情報】

ページ数:22ページ

サイズ:A4

商品番号:HBSP-CU259

発行日:2013/9/6

登録日:2019/10/30

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