Licensed foreign telecom operators in Myanmar were required to also provide mobile financial services (MFS). Due to a lack of trust in the banking sector, the government believed the adoption of MFS would boost financial inclusion in the country by enabling seamless money transfers, bill payments, and more. As they entered the MFS market, foreign telecom operators Ooredoo and Telenor grappled with fundamental questions that would determine their launch and customer acquisition strategies.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-CU288

発行日：2020/9/2

登録日：2021/1/12